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McCord Media

Max McCord

I grew up in Marin County wanting to be a race car driver, and spent time at Sonoma Raceway before I was ten. I picked up a camera as a high school freshman in 2019, and it turned out to be the way I could spend my life around cars.

Max McCord in silhouette with his camera in the studio

What keeps me behind the camera is the art of it. A photograph holds one moment exactly as it was, and a film can carry the feeling of being there: the sound, the light, and what it truly means to be an enthusiast. That emotion is what I chase on every shoot.

And it has never been only about the metal, the carbon fibre or the titanium. Behind every car is an owner with a story, and around them a community that has proven itself stronger than I ever expected. Getting to document it, and to be part of it, is the best part of what I do.

Behind the scenes of a Lamborghini Revuelto shoot on a red studio set
Filming behind the scenes at the Ryft Revuelto shoot.
Max as a child at Sonoma Raceway
Sonoma Raceway, where it started.

On the job

  • Max standing with a Pagani Zonda among a private collection of hypercars on a tennis court

    A private collection shoot.

  • Max filming with a gimbal beside a blue and white Mustang in the studio

    Filming in the studio.

  • Max holding his camera above the collection laid out on the court below

    Above the same collection, before the aerials.

  • Max with his camera above a long line of supercars on the grid at Sonoma Raceway

    On the grid at Sonoma Raceway.

  • Max with the media team in front of a row of supercars at Sonoma Raceway

    With the media team at Sonoma.

  • A gimbal and monitor rig in front of a silver Ferrari Enzo
  • A camera held out towards a Pagani Utopia with its doors open in a grey studio
  • A camera car mount rigged on a classic Shelby, with a Ford GT behind
  • A camera gimbal on the floor in front of a white Koenigsegg Jesko

Beyond cars

Most of my work is automotive, but I also photograph events, portraits and real estate, and I do graphic design. Working across all of them is what keeps the car work fresh.

I work closely with JB Today Studios in San Ramon on their premium productions and their Miles and Memories series, where owners tell the stories behind their cars.

Who I have worked with

  • LamborghiniEvents and brand photography
  • McLarenEvent coverage
  • PaganiPrivate shoots and the Utopia unveiling at Monterey Car Week
  • Rolls-RoyceEvents and brand photography
  • Bentley and Aston MartinEvent photography
  • Cadillac and Toyota of MarinSocial media content
  • Vexo EntertainmentPhotographer at The Quail during Monterey Car Week 2025, and for The Luxury Collection
  • Monterey Car WeekHired by attendees to cover Car Week 2025
  • The Exotics NetworkEvent coverage
  • JB Today StudiosStudio productions, Bring a Trailer listings, creative direction and the Miles and Memories series
Max at The Quail during Monterey Car Week 2025

Based in the Bay Area. I go wherever the car is.

Book a shootSee the work